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With tens of thousands of channels in its network, Machinima was the leader in YouTube content for gamers.

Email campaigns

I oversaw campaign planning, copywriting, art direction, and execution of weekly email blasts and special promos to our hundreds of thousands of subscribers.

Director Best Practices

I created this guide to help directors hone their videos and channels. 

Video scripting

Machinima had a variety of needs for video reels that highlighted its online programming and consumer base. I oversaw scripting and asset curation, hired voiceover talent, and worked with video editors to create exciting reels that effectively conveyed Machinima's value proposition. 

Persona: The Fanboy Millennial

I developed this handy persona profile to give advertisers a snapshot of the online gaming audience.

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