With tens of thousands of channels in its network, Machinima was the leader in YouTube content for gamers.
I oversaw campaign planning, copywriting, art direction, and execution of weekly email blasts and special promos to our hundreds of thousands of subscribers.
Director Best Practices
I created this guide to help directors hone their videos and channels.
Machinima had a variety of needs for video reels that highlighted its online programming and consumer base. I oversaw scripting and asset curation, hired voiceover talent, and worked with video editors to create exciting reels that effectively conveyed Machinima's value proposition.
Persona: The Fanboy Millennial
I developed this handy persona profile to give advertisers a snapshot of the online gaming audience.