Best known for Electric Daisy Carnival, Insomniac is the world's foremost producer of electronic music events.
Content design & management
From 2014–2020, I created and managed content for 32 separate Insomniac websites, from every global iteration of EDC and Wonderland to niche festivals like HARD and Dreamstate.
We produced this video to help customers properly handle their festival wristbands. I riffed on the list of things *not* to do with your wristband, which inspired the cat character.
As part of its new content-driven initiatives, in 2014 Insomniac brought on a dedicated team to create a steady stream of music-related pieces and keep the drumbeat going for event ticket sales.